Among all the cars gracing our televisions with exciting Super Bowl ads over the weekend, Mercedes-Benz’s new 2014 CLA compact had to be the hottest. And with a base price starting at $29,900, the CLA will open up the Mercedes brand to a new crop of buyers who may think twice about the $35,350 2013 C-Class.
The newest U.S.-market Benz shares a platform and many components with the third-generation A-Class hatchback, which we won’t be seeing on these shores any time soon. At launch, the CLA will sport an advanced new turbocharged four-cylinder engine with 208 horsepower and 258 lb-ft. of torque on tap, mated to a 7-speed dual-clutch auto-manual transmission. Performance should be brisk, thanks to a chassis that’s significantly smaller and lighter than the C-Class.
Designed to compete with cars like the Audi A3, Acura ILX and Buick Verano Turbo, the CLA will feature a full complement of luxury features despite its low price point. Mercedes will offer new standard-equipment infotainment technology with a under the “mbrace2″ banner, including safety and security services, personal concierge, remote smartphone access and even in-car internet. The COMAND interface with navigation will be optional, as will a 12-speaker harman/kardon premium audio system.
As for safety tech, Benz will bring big-car active and passive safety features, including Attention Assist, Collision Prevention Assist, DISTRONIC adaptive cruise control and PARKTRONIC active parking assist. If a crash does occur, seven standard airbags and a high-strength body structure should offer strong protection.
Mercedes will offer the CLA with an optional Sport Package that spices up exterior styling, as well as adding exclusive 18-inch alloy wheels and upgraded brakes. Those seeking a little extra exclusivity can spring for the Launch Edition, complete with metallic Mountain Grey exterior finish and another exclusive 18-inch multi-spoke alloy wheel design.
Pricing and Availability
The 2014 Mercedes-Benz CLA will go on sale in September 2013, priced from $29,900 with the turbo-2.0 engine. An AMG version, with around 350 horsepower from a hard-boosted 2.0-liter four-cylinder, will debut in 2014, with a diesel engine a distinct possibility.
The Devil (brilliantly played by Willem Dafoe): “Make a deal with me, kid, and you can have the car and everything that goes along with it.”
So begins Mercedes-Benz’s 2013 Super Bowl ad spot “Soul”, as a young man eyes the Dark Lord and runs the tape of just what life would be like with a new 2014 Mercedes-Benz CLA. Apparently, that means crashing the red carpet with Kate Upton, dancing like Usher, appearing on the cover of Vanity Fair, being chased by a harem of women and running circles around F1 drivers on the track. Looks like this dreamer’s all set to sign his name on the dotted line… until he sees the car’s base price.
$29,900 sounds like a much better deal than your eternal soul to us, as well. The compact CLA sedan will hit dealers in September as the first Benz available at under $30k in a long, long time.
Mercedes-Benz is turning up the heat in the lead-up to Super Bowl XLVII with the help of Sports Illustrated Swimsuit Issue cover girl Kate Upton, showing off the brand’s all-new compact CLA sedan.
One of multiple Benz ads coming to the big game, this deviously teasing 90-second spot shows how supermodels roll when it’s time to wash the car: they get a bunch of football players to do it for them.
If nothing else, it’s the best look yet we have at Mercedes’ latest addition its model lineup. The compact CLA will be priced from around $30,000 to slot in below the C-Class Sedan, and will go on sale later this year. We’ll bring you plenty more Super Bowl advertising gold as the Feb. 3 Big Game approaches.
Mercedes-Benz has taken a cool 70,000 pre-orders for its soon-to-release A-Class compact luxury hatchback in Western Europe alone, giving the new “Baby Benz” the most successful launch in the brand’s history. With one in 10 customers invited to pre-launch events choosing to plunk down a deposit, the new radically styled small car bodes well for a brand currently locked in a fierce war with BMW for the crown of “World’s Largest Luxury Carmaker.”
The A-Class, which is similar in size and price to our BMW 1-Series and Audi A3, will not come to the U.S. in its current hatchback form, at least not right away. Instead, we’ll get an all-new compact sedan dubbed the Mercedes-Benz CLA, with a compact SUV based on the A-Class platform not far behind. Mercedes-Benz plans to expand its U.S. catalog to include 11 all-new models by 2020.
Meet the new Mercedes-Benz A-Class, a more-refined and better-performing take on the luxury compact car than previous smaller Benz cars. Set to debut in European markets in October, the A-Class will compete in size, price and features with the Audi A3 and BMW 1-Series.
Starting with a solid lightweight platform and a revised 2.0-liter turbocharged engine, Mercedes seems to have a winner on its hands. At 208 horsepower and 258 lb-ft. of torque, the efficient four-cylinder propels the Euro-market hatchback to 62 mph in 6.6 seconds.
Mercedes-Benz Concept Style Coupe (Official)
The A-Class won’t be coming to the United States at the same time as the European launch. Mercedes-Benz has been quiet about U.S. plans, but reports state we’ll get a four-door rakish small sedan with the same platform and powertrains. The hatchback may not make these shores, but you can bet the Benz brass are watching the market closely. The U.S. version will likely be called the CLA and start with the same 2.0-liter turbo four.
Pricing for the U.S. A250-based sedan will start at under $30,000 with a release date expected some time in 2013.