Hyundai is no stranger to the pages of Pricing Insider, as we’ve reported several of the manufacturer’s successful incentives and programs. That’s why it comes as no surprise to us that Advertising Age recently named the Korean automaker “Marketer of the Year.”

With perfectly timed and well-placed ads for their Assurance Program, Hyundai appealed to its American audience like no other automaker of the time.  Not satisfied with just one success, Hyundai then followed up with Gas Lock Assurance, which locked in the price of regular gas at $1.49 per gallon for a whole year.

When Cash for Clunkers landed in July, Hyundai matched the government’s trade-in values before the program officially started, meaning the company had to picked up the bill in order to offer Hyundai customers those much appreciated savings. Even after the program ended, Hyundai offered an additional $1,000 on top of the value of any trade-in, regardless of MPG. The genius of this incentive was that it could be combined with any of the many other rebate offers Hyundai had going on, resulting in bottom line prices that often matched or sometimes beat the government rebates.

Hyundai’s  sales rocketed to a remarkable 27.24 percent in the first ten months of 2009.   Look for more award wins for Hyundai in 2010.

In an innovative effort to offer solace to consumers who worry about their current and future employment, Hyundai will allow prospective owners to return their Hyundai vehicle if they “experience an involuntary loss of income”, i.e., lose their job within 12 months of purchasing or leasing one of their ten new vehicles.  Restrictions apply, though we were impressed with the scope of Hyundai’s extremely generous rules and regulations pertaining to the program. 

Click here for all the information, or click Hyundai Assurance Program.

For more information and the lowest pricing on all of Hyundai’s vehicles, click on the model links below.

2009 Hyundai Accent – Compact Car
2009 Hyundai Azera – Midsize Car
2008 Hyundai Elantra – Compact Car
2008 Hyundai Entourage – Minivan
2009 Hyundai Genesis – Midsize Car
2008 Hyundai Santa Fe – Compact SUV
2009 Hyundai Sonata – Midsize Car
2008 Hyundai Tiburon – Sporty Car
2008 Hyundai Tucson – Compact SUV
2008 Hyundai Veracruz – Midsize SUV