Hyundai is no stranger to the pages of Pricing Insider, as we’ve reported several of the manufacturer’s successful incentives and programs. That’s why it comes as no surprise to us that Advertising Age recently named the Korean automaker “Marketer of the Year.”

With perfectly timed and well-placed ads for their Assurance Program, Hyundai appealed to its American audience like no other automaker of the time.  Not satisfied with just one success, Hyundai then followed up with Gas Lock Assurance, which locked in the price of regular gas at $1.49 per gallon for a whole year.

When Cash for Clunkers landed in July, Hyundai matched the government’s trade-in values before the program officially started, meaning the company had to picked up the bill in order to offer Hyundai customers those much appreciated savings. Even after the program ended, Hyundai offered an additional $1,000 on top of the value of any trade-in, regardless of MPG. The genius of this incentive was that it could be combined with any of the many other rebate offers Hyundai had going on, resulting in bottom line prices that often matched or sometimes beat the government rebates.

Hyundai’s  sales rocketed to a remarkable 27.24 percent in the first ten months of 2009.   Look for more award wins for Hyundai in 2010.

Hyundai surprised us all when they announced their plans for the 2010 Genesis Coupe nearly two years ago. Back then, a rear-wheel drive, high-output sports coupe from the Korean automaker seemed a bit farfetched. Now that the Genesis Coupe has landed on U.S. shores, we are faced once again with a feeling of surprise. With two outstanding motors available, a 210-horsepower, turbocharged 2-liter 4-cylinder engine and a 306-horsepower 3.8-liter V6, the Genesis Coupe has power to spare in any trim level. The turbo model reaches 60 mph from a stop in just over 7 seconds, while the V6 makes it in only 5.8 seconds. Another one of the Genesis Coupe’s performance highlights is its suspension. The front MacPherson strut and rear multi-link combo allows it to be taken comfortably to its limits when driven hard, while still providing a compliant ride during your typical commute.

With all of these great features, the Genesis Coupe could very well be the performance bargain of the decade. Hyundai wants this to be the case. That’s why they’re offering the Genesis Coupe 2.0T for just $259 per month for an incredible 36-month lease. Hyundai’s not giving car enthusiasts very many reasons to pass on this deal. If you’re still not impressed, see the Genesis Coupe at work in its natural habitat here. 

To learn more about the 2010 Hyundai Genesis Coupe, click here.