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Posts Tagged ‘2012 Chevrolet Sonic’

Sonic Boom! Chevrolet Wins Super Bowl Advertising Crown.

February 24th, 2012

This year a 30-second ad spot during the instant-classic Super Bowl XLVI cost $3.5 million, but more importantly reached the most eyes of any television broadcast of the year. Carwoo.com conducted a study on impact to consumer interest in all the brands advertising during the Big Game.

Chevrolet did the best job of turning its ads into consumer interest, with the 2012 Chevrolet Sonic seeing the largest boost of all. GM’s core brand also spent the most on advertising, and its Chevy Volt ad failed to raise interest.

Check out all the ads here, and take a look at the below infographic for consumer reactions.

Super Bowl Advertising Consumer Reactions Infographic Carwoo

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Chevrolet Sonic Selling Out Fast, Closes in on Record

January 12th, 2012

Chevrolet’s well-received new 40-mpg 2012 Sonic subcompact is part of a passenger car renaissance at GM’s volume brand, which started with the excellent Chevrolet Cruze and will continue with the all-new Malibu and Spark next year. The Sonic has been a bright spot, if partially because its predecessor the Aveo was so bad.

Chevy sold 4,496 Sonics in November, pretty darn good numbers for an all-new car in the segment and outselling the Ford Fiesta by a handy margin. Dealers have reported only a 17-day stock on hand, far less than ideal numbers, showing early adopters are willing to forget the Aveo and give Chevy’s much-improved new small car offering a shot.

Riding on the strength of the Chevy Cruze compact, its Silverado line of trucks and crossover SUVs like the Equinox as well as some good moves in emerging markets, Chevy has sold 4.8 million cars worldwide in 2011 through November, on pace to break its annual sales record for any year in the brand’s 100-year-plus history. Now that’s something to be proud of.

This year Chevy has sold 60% of its vehicles outside the United States.

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Countdown: Top 10 Cars of 2011 #10 and #9

December 19th, 2011

Here we count down the top 10 cars of 2011 that had the greatest impact on the industry this year, be that through technological innovation, critical acclaim, outright sales dominance or a combination between all three.

#10 – 2012 Chevrolet Sonic

2012 Chevrolet Sonic Best Cars of 2011

The 2012 Sonic is Chevrolet’s long-overdue replacement for the outgoing Aveo, the latter that barely-good-enough small car with its roots in a 10-year-old Korean platform from now-defunct Daewoo. With an important chance to start fresh, GM came up with the Sonic, a fun and fresh new small car that brings top-of-class horsepower and fuel efficiency.

The clean-sheet new subcompact is available with your choice of two four-cylinder engines, the base naturally aspirated inline-four making a solid and substantial 138 horsepower and 125 lb-ft. of torque while returning 26 city/35 highway mpg.

The engine to get is the new 1.4-liter turbo, making 138 horsepower and a hearty 148 lb-ft. of torque while returning 29 city/40 highway mpg. 5-speed manual and 6-speed automatic transmissions are available with the 1.8, while the 1.4 turbo gets a standard 6-speed manual.

Beyond the numbers, the Sonic is simply a very nice car, with surprisingly fun driving dynamics and an interior that feels light years beyond the Aveo’s. 10 airbags come standard, as does OnStar. At the higher trim levels the Sonic offers some nice connectivity features for a small car.

Chevrolet can also boast, at least for now, that the Sonic is the only subcompact from any major automaker built right here in the U.S.A. The Sonic is on sale now, priced from $13,735 for the sedan and $14,635 for the attractive 5-door hatchback.

#9 – 2012 Volkswagen Passat

2012 VW Passat Best Cars of 2011

The 2012 VW Passat debuted after a 1-year hiatus for the model line, now moving toward the mainstream with a new price point of $20,765 including destination, or lower than the segment-leading competitors from Japan. The car received critical acclaim in 2011, capped off by its win as the 2012 Motor Trend Car of the Year.

In 2010 the Passat cost $27,945 in its base trim. So what did VW do to achieve a $7,000 price slashing? The base 2012 model may not have some desirable technology features and luxury options found on the higher trim levels, but it retains the German feel of quality that has recently made Volkswagen stand out amongst bread-and-butter automakers.

The base engine is an unorthodox 2.5-liter five-cylinder, notable for its smooth operation but, at 22 city/31 highway mpg with the automatic transmission, not achieving the outstanding fuel efficiency of similar-powered four-cylinder engines at the top of the class.

The 2.0-liter turbodiesel Passat TDI is a whole different story. Its 31 city/43 highway mpg rating is enough to offset the cost of diesel and save you money at the pump over all but the most fuel-miserly of midsize sedans. A V6 option makes 280 horsepower while returning 20 city/28 highway mpg.

While the Passat’s interior sees the effects of a $7,000 price drop in areas like hard-to-the-touch materials, it’s still quite nice.

VW’s family sedan makes a nice alternative to every other Camry and Accord on the road, with driving feel that’s tough to replicate, especially in a neat & tidy $27k package.

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2012 Chevrolet Sonic: First Drive

September 26th, 2011

2012 Chevrolet Sonic

Chevrolet’s all-new 2012 Sonic is the product of a new mentality at GM’s volume brand: build cars not just good enough, but far better than they need to be. The new subcompact instantly vaults near the top of the segment and gets enough right to make buyers forget the lackluster 2011 Aveo it replaces. Autoblog staff recently put the car through its paces and their results should have the people at Chevrolet grinning.

2012 Chevrolet Sonic Profile

The car’s design is quite eye-catching, taking Chevy’s new front-end treatment from the Cruze and Malibu and stretching around a smaller, squared-off form in a cohesive and attractive fashion. Four-door sedan and five-door hatchbacks will be available. Small details, like standard forged alloy wheels for all models, go a long way to improve the car’s credentials.

2012 Chevrolet Sonic Rear

Inside the Sonic agreed with Autoblog staff as well, who called it “not just inhabitable, but a truly enjoyable place to spend time” and “segment-leading.” Interior plastics and fabrics do not feel overly cheap and standard infotainment and safety features, like a 6-speaker stereo and 10 airbags, are numerous. The car has earned a 2011 IIHS Top Safety Pick.

2012 Chevrolet Sonic Interior

On the road the Sonic displayed excellent manners, leaving testers “continually amazed at the precision of the steering, along with the surprising lack of body roll.” Either engine choice—the standard 1.8-liter 4 or the LTZ’s 40-mpg 1.4-liter turbocharged 4—brings ample power at 138 horses, though the turbo engine also comes with a welcome 148 lb-ft. of torque. GM has spent valuable time tuning chassis dynamics in a segment where cheap price and high mpg are no longer enough.

The final verdict from testers was clear: “the Sonic doesn’t just compete, it could be the class leader.”

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It’s Official: 2012 Chevrolet Sonic Priced From $14,495

June 20th, 2011

2012 Chevrolet Sonic

Chevrolet has announced the base MSRP price for its upcoming 2012 Chevrolet Sonic subcompact, which is set to replace the aging Aveo when the car debuts with a release date this fall.

The base model Sonic LS will start at $14,495 for the sedan and $15,395 for the five-door Sonic hatchback.

While this is a bit higher than some competitors like the 2011 Nissan Versa and 2012 Hyundai Accent, the Sonic comes standard with features such as air conditioning, keyless entry, 15-inch alloy wheels, and power windows and locks.

2012 Chevrolet Sonic Profile

Buyers will be given a 1.8-liter four-cylinder borrowed from the 2011 Chevrolet Cruze making 138 horsepower and 125 lb-ft. of torque.

Upgrading to the Sonic LS while ordering the more fuel-efficient Ecotec turbocharged 1.4-liter four cylinder with 138 horsepower and 148 lb-ft. of torque will set you back $16,395 to start.

The 1.4-liter promises 40 mpg on the highway.

2012 Chevrolet Sonic Interior

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