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2013 Subaru BRZ Incentives

July 14th, 2012

Subaru Offers Early Incentives on 2013 BRZ Drifting Header

Bring on the sibling rivalry: Subaru already began offering a small but welcome $400 cash incentive in June on its brand-new 2013 BRZ sport coupe last month, as the near-identical 2013 Scion FR-S outsold the BRZ more than 3-to-1.

Subaru BRZ vs. Scion FR-S: Pricing

The two cars use the same chassis, 2.0-liter Boxer engine, 6-speed transmissions, some body panels and other components. Still, at $26,245 to start including destination, the BRZ is $1,315 more expensive than the FR-S, enough to tip many buyers toward the Scion. Subaru’s version comes with standard navigation (not available on the FR-S), and also comes in a more-expensive Limited trim level, which adds heated leather seats, a proximity key, automatic climate control and other upscale features.

The BRZ is selling at a $29,085 average transaction price thanks to the Limited trim and other available options driving up the bottom line. Scion’s version is selling at $25,653 on average, thanks to just one available trim level, Scion’s no-haggle Pure Pricing and virtually no available options.

Current 2013 Subaru BRZ Incentives

Still undecided between the two fine machines? Check out differences between the two models here and here, and contact Subaru for current incentive availability. On the West Coast, Subaru now offers 2.9% APR financing on the BRZ. We don’t anticipate any upcoming incentives for the 2013 Scion FR-S.

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