Scion FR-S: 20,000 Units Per YearApril 30th, 2012 by Armaan Almeida
Scion hopes to sell 20,000 examples of its exhilarating new 2013 FR-S sport coupe per year, company Vice President Jack Hollis tells Wards Auto. More than 1,200 customers have already plunked down a cash deposit to pre-order. The FR-S will go on sale within the next month or so (“Spring 2012″ is still the official word), with Scion expecting to reach 10,000 units sold for calendar-year 2012.
Past Scion performance would suggest this target is a bit optimistic, as Scion only sold around 49,000 of its xB, xD and tC combined in 2011. However, the FR-S is far and away the most-exciting vehicle the brand has ever offered, and with its release just weeks away the buzz is reaching a fever pitch.
Pricing starts at $24,200 for the 6-speed manual and $25,300 for the 6-speed automatic (plus $730 destination). Scion’s strict adherence to its no-haggle “Pure Pricing” mantra means you will not see pricing gouging above MSRP. Don’t expect to pay a red cent less, either.